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A business should serve—internally, its employees, and externally, its customers. A business exists for certain purposes. One purpose is to provide meaningful work. Another is to provide meaningful goods and services. It does not exist to maximize return on capital investment. There are a variety of things you might include that enable you to achieve those service goals, but you should not do anything that runs afoul of limits. A broad understanding of the notion of sustainability might be shorthand for describing limits. As business pursues what I think are its godly purposes, it must do so in a way that does not transgress the "do no harm" standard of sustainability.

The third purpose is partnership. It's a call for business to recognize its place in a system of institutions that collectively pursue the common good. The common good allows for the flourishing of the community and the individuals who make up that community.

Haven't we seen a flood of books over the past decade arguing that business is not only a legitimate calling for Christians but even a high calling? Why the need to continue highlighting this theme?

There has been emphasis on the broader understanding of vocation and calling, and a broader concern about a dualistic—Monday through Friday versus Sunday—Christianity. Even in our church, every now and then we will hear that someone is being called to "Christian ministry," and you know they are not talking about accounting.

 

But not every product a business could make is equally valid in the eyes of God. So a Christian in business should ask not only what will maximize the bottom line, but also what product or service could be made, given the core competencies under his control and the assets he is managing, that would best serve his community.
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Kaizen orcontinuous improvement as it's also known is a great way for helping you to deliver leaner operations.

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